Three layers for positioning
<GROWTH EFFECTS>
Marketing, network effects and innovation for Growth
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BIO
Growth operator: Marketing + Product
Operator with 20 years of experience working across marketing and product.
Deep expertise in growth marketing, experimentation, growth modelling, international operations and network effects.
Passionate about driving growth, building teams and innovation.
Track record in driving 30%-300% uplift for Tech companies at a global scale.
There is no set formula for growing a company, but most value is often created at the intersection of marketing and product. I have dedicated my career at exploring this space, (marketing since 2004 and product since 2012), because I learned quickly that even the best marketing can't sell a bad product, but even a great product if positioned incorrectly is hard to sell.
I had the opportunity to work with some of the biggest Tech companies in the world, as well as some successful and a few unsuccessful start-ups. I have operated at a national, international and global scale. I have had success as an individual contributor, as a pioneer in performance marketing, and then as a team manager. In the journey I picked up the skills and the frameworks required to help organisations of different nature and size grow.
I can probably help you figure out what your company's challenge is and then if I am the right person to help you with it. If you want to have an informal conversation, don't hesitate to get in touch.
Some of the companies I have worked with/for.
National, international and global remit.
Contact
If you want to get in touch drop me a line, or simply connect with me on Linkedin:
Telephone:
+44 7967 005980