Operator with 20 years of experience working across marketing and product. 

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Deep expertise in growth marketing, experimentation, growth modelling, international operations and network effects.

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Passionate about driving growth, building teams and innovation. 

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Track record in driving 30%-300% uplift for Tech companies at a global scale. 

There is no set formula for growing a company, but most value is often created at the intersection of marketing and product. I have dedicated my career at exploring this space, (marketing since 2004 and product since 2012), because I learned quickly that even the best marketing can't sell a bad product, but even a great product if positioned incorrectly is hard to sell. 

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I had the opportunity to work with some of the biggest Tech companies in the world, as well as some successful and a few unsuccessful start-ups. I have operated at a national, international and global scale. I have had success as an individual contributor, as a pioneer in performance marketing, and then as a team manager. In the journey I picked up the skills and the frameworks required to help organisations of different nature and size grow. 

I can probably help you figure out what your company's challenge is and then if I am the right person to help you with it. If you want to have an informal conversation, don't hesitate to get in touch. 

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