<GROWTH EFFECTS>
Marketing, network effects and innovation for Growth
Blog
BIO
![JK1_0106.jpg](https://static.wixstatic.com/media/dd717b_e24eee75bd2c4288b3d3cb0bdf5c76bd~mv2.jpg/v1/fill/w_201,h_193,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/JK1_0106.jpg)
Growth operator: Marketing + Product
Operator with 20 years of experience working across marketing and product.
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Deep expertise in growth marketing, experimentation, growth modelling, international operations and network effects.
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Passionate about driving growth, building teams and innovation.
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Track record in driving 30%-300% uplift for Tech companies at a global scale.
There is no set formula for growing a company, but most value is often created at the intersection of marketing and product. I have dedicated my career at exploring this space, (marketing since 2004 and product since 2012), because I learned quickly that even the best marketing can't sell a bad product, but even a great product if positioned incorrectly is hard to sell.
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I had the opportunity to work with some of the biggest Tech companies in the world, as well as some successful and a few unsuccessful start-ups. I have operated at a national, international and global scale. I have had success as an individual contributor, as a pioneer in performance marketing, and then as a team manager. In the journey I picked up the skills and the frameworks required to help organisations of different nature and size grow.
I can probably help you figure out what your company's challenge is and then if I am the right person to help you with it. If you want to have an informal conversation, don't hesitate to get in touch.
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Some of the companies I have worked with/for.
National, international and global remit.
![g.png](https://static.wixstatic.com/media/dd717b_da07664164f14d7691557970cea10044~mv2.png/v1/fill/w_124,h_124,al_c,q_85,enc_avif,quality_auto/g.png)
![00mI3ma1lV7XwqltpeqvSP5-11.fit_scale.siz](https://static.wixstatic.com/media/dd717b_9e9a7b5a2908480981c6d6bbb5f7d45d~mv2.png/v1/fill/w_221,h_133,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/00mI3ma1lV7XwqltpeqvSP5-11_fit_scale_siz.png)
![ebay.png](https://static.wixstatic.com/media/dd717b_9049f540ce414434a3f9401e9897e552~mv2.png/v1/fill/w_191,h_83,al_c,q_85,enc_avif,quality_auto/ebay.png)
![ig.png](https://static.wixstatic.com/media/dd717b_74ed28e6ca674b598defd3dfaf46409f~mv2.png/v1/fill/w_181,h_181,al_c,q_85,enc_avif,quality_auto/ig.png)
![logo-confused.com-car-insurance-15592070](https://static.wixstatic.com/media/dd717b_370106bdae0a45bb9aff269bea1a6b6f~mv2.png/v1/fill/w_200,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/logo-confused_com-car-insurance-15592070.png)
![hsbc-logo-vector.png](https://static.wixstatic.com/media/dd717b_b5a7c337e35c4751b2c23ccea7daa0ba~mv2.png/v1/fill/w_187,h_187,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/hsbc-logo-vector.png)
![quiq.png](https://static.wixstatic.com/media/dd717b_e40969fae40a4c60ae722748077a87f8~mv2.png/v1/fill/w_181,h_181,al_c,q_85,enc_avif,quality_auto/quiq.png)
![Picture1.png](https://static.wixstatic.com/media/dd717b_e1abe27a7e1b4aafad9a801e05ec2c78~mv2.png/v1/fill/w_133,h_133,al_c,q_85,enc_avif,quality_auto/Picture1.png)
![download.png](https://static.wixstatic.com/media/dd717b_10d247ffb0cc47b3950c317c51595b53~mv2.png/v1/fill/w_186,h_104,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/download.png)
![lm.png](https://static.wixstatic.com/media/dd717b_990f3bbbaf0a43b995ea48c302cbebcd~mv2.png/v1/fill/w_136,h_136,al_c,q_85,enc_avif,quality_auto/lm.png)
![FACEIT-Featured.jpg](https://static.wixstatic.com/media/dd717b_6f07570fc4134241b3dfbfdc13c0b850~mv2.jpg/v1/fill/w_156,h_167,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/FACEIT-Featured.jpg)
![tid.png](https://static.wixstatic.com/media/dd717b_958ac6ef6f08424a805c1484777cb454~mv2.png/v1/fill/w_141,h_141,al_c,q_85,enc_avif,quality_auto/tid.png)
![](https://static.wixstatic.com/media/af7a8b002af842f8bab87691c1d8640f.jpg/v1/fill/w_804,h_452,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/af7a8b002af842f8bab87691c1d8640f.jpg)
Contact
If you want to get in touch drop me a line, or simply connect with me on Linkedin:
Telephone:
+44 7967 005980